David Jones, Byron Bay Cookie Company partner for charity

David Jones has announced a collaboration with the Byron Bay Cookie Company, launching a bespoke charity cookie as part of its national fundraising campaign for the Australian Literacy and Numeracy Foundation (ALNF).

The Choc Chunk Charity Cookie is being sold at every David Jones point-of-sale until the 29th of May, $2 from the purchase of each cookie goes directly to ALNF to fund an Indigenous literacy program in Forster, New South Wales.

During the campaign, David Jones will also donate 10% of each book purchase to ALNF from 22nd to 29th May, and will accept direct donations from customers at any of their stores. All funds raised will go directly to ALNF to support the implementation one of their life- changing literacy programs at a disadvantaged preschool and long day care centre servicing the Indigenous community of Forster, NSW.

Commenting on the partnership, Bill Quayle, one of the owners of the Byron Bay Cookie Company said: “Every child has the right to learn to read and write. We hope that our partnership with David Jones will enable ALNF to carry out more work critical to addressing the literacy issues that affect these children. We encourage everyone to get behind this great cause, something as simple as a $3 cookie can change the lives of many.”

David Jones Ambassador Adam Goodes, who recently visited a preschool that has benefited from an ALNF Literacy Programs in Taree, said: “ALNF’s Literacy Programs are so important for the future education of these communities. ALNF creates positive systemic change by empowering in the adults in the community to help their own children, and those that follow. The partnership between David Jones and ALNF not only helps highlight the issue, but more importantly provides much needed funds to assist with the solution that ALNF provides.”

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