Through a partnership between ALDI Australia, Foodbank and Red Tractor, a campaign has launched to provide three million meals for Australians in need.
According to Foodbank’s Hunger Report 2024, one in five median-income households are food insecure, with 59 per cent of all food-insecure households in Australia skipping meals.
Now in its second year, the ‘Buy One, Give One’ campaign aims to reduce food insecurity. For every bag of Red Tractor oats purchased at ALDI stores across Australia, a bag will be donated through Foodbank’s community programs.
“At ALDI, we’re proud to partner with Red Tractor and Foodbank on this meaningful initiative that supports Aussie families doing it tough this winter,” said ALDI Australia buying director of breakfast products, Daniel Quinlan.
“The ‘Buy One, Give One’ campaign is a simple yet powerful way to make a Good Difference, and we’re grateful to be part of a program that delivers real impact to local communities.”
Last year’s campaign saw three million meals donated through Foodbank. This year’s campaign is expected to see improved turnover.
“We believe everyone deserves to have access to good food and there is nothing more satisfying on a cold winter’s morning than a warm bowl of oats to start the day,” said Foodbank Australia CEO Brianna Casey AM.
“We are incredibly thankful to Red Tractor and ALDI for the generous support they provide Foodbank with this much-needed donation of delicious, nutritious Australian grown oats.”
CEO of Red Tractor, Andrew Loader, addressed how this initiative also supports the broader food and beverage sector.
“Every bag purchased doesn’t just support Australian farmers, it directly feeds families who otherwise might go without,” he said.
Professional Australian footballer Max Gawn is supporting the campaign, kicking off the initiative at Foodbank’s distribution centre in Victoria.