Devondale re-launches long life milk in China

Devondale Murray Goulburn has re-launched its Devondale long life milk in China in one litre family packs and 200ml portion packs.

The re-launch and expansion of the Devondale range in China is part of the farmer co-operative's strategy to capture the value of the increasing demand by Asian consumers for safe, reliable dairy foods.

“We have our sights set firmly on the growth markets, particularly South East Asia, China and the Middle East where the outlook for dairy foods is strong for the foreseeable future,” said Suzanne Douglas, Devondale Murray Goulburn's General Manager Marketing and Innovation.

“The packaging features clear consumer messaging about the milk's country of origin which has strong appeal with Chinese consumers.”

“Labelled as '100% pure Australian milk', the carton reinforces the product as a premium brand and enhances the package's shelf appeal,” said Steve Allison, Key Account Director for Tetra Pak Oceania.

Devondale long life milk is available in Tetra Brik Aseptic 1L Square with HeliCap 27 and 200mL portion packs. HeliCap is a one-step screw cap that is easy to open and re-seal, and provides clearly visible tamper evidence.

[Courtesy Tetra Pak Oceania]