Diageo, makers of Johnnie Walker, Bundaberg Rum, Smirnoff and Baileys, has today announced that it has created the world’s first ever 100 per cent plastic-free, paper-based spirits bottle, made from sustainably sourced wood. The bottle will debut with Johnnie Walker in early 2021.
It comes as Diageo announces that it has launched a new partnership with Pilot Lite, a venture management company, to launch Pulpex Limited, a sustainable packaging technology company. To ensure that the technology can be used in every area of life, Pulpex Limited has established a partner consortium of world leading FMCG companies in non-competing categories including Unilever, and PepsiCo, with further partners expected to be announced later in the year. The consortium partners are each expecting to launch their own branded paper bottles, based on Pulpex Limited’s design and technology, in 2021.
Pulpex Limited has developed a ‘first-of-its-kind’ scalable paper-based bottle designed and developed to be 100 per cent plastic free and expected to be fully recyclable. The bottle is made from sustainably sourced pulp to meet food-safe standards and will be recyclable in standard waste streams. The technology will allow brands to rethink their packaging designs, or move existing designs into paper, while not compromising on the existing quality of the product.
Pulpex Limited’s technology allows it to produce a variety of plastic-free, single-mould bottles that can be used across a range of consumer goods.