Diageo virtually opens its doors with Google 360˚ technology

Four Diegeo distilleries in remote parts of Scotland can now be toured from laptops, iPads and other digital devices using Google Business View.

Diageo has worked with Google Business View, a 360˚ virtual tour that will allow people to see inside Diageo’s Single Malt Scotch Whisky distilleries: Cardhu, The Singleton of Glen Ord, Talisker and Lagavulin.

Nicholas Morgan, Head of Whisky Outreach, comments: “All of our whisky distilleries are unique and all happen to be located in some of the most beautiful places in the world.  Many aspire to visit, but only a few can. So we’re delighted that this technology can open doors for whisky fans across the world, to give enthusiasts an insight into the craftsmanship and hard work that goes into creating these whiskies.”

Venky Balakrishnan, global vice president, digital innovation for Diageo, said: “People travel from all over the world to our distilleries in Scotland to learn about the heritage and provenance of their favourite brands. Google Business View brings the immersive experience of visiting these famous landmarks to people regardless of where they are in the world. Seeing & feeling the incredible history, craft and quality first-hand will bring them closer to the brands they love. This is a great example of how we are using cutting-edge technology to pay tribute to centuries old traditions.”

Ed Parsons, geospatial technologist at Google UK, said: “The processes that are involved inside these landmark Scottish distilleries are of interest to a wide range of people, in terms of their history, heritage and craft. Now anyone can explore these places in detail, and we are thrilled to be able to share this with users from around the world through Google Business View.”



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