After 19 years, Dick Smith Foods is closing, as sales were already on a downward spiral in 2010.
Owner, Dick Smith, said sales had continued to drop until about 2010.
“At that stage, I was considering closing the business down. However, everyone came out with incredible support and I put in a lot of extra time in trying to revitalise the brand,” he said.
“As you can see, we had a small blip in sales, but then once we stopped selling our products at cost or less than cost, the sales started dropping again,” said Smith.
Dick Smith Foods will be closing down over the next 12 months.
The company’s products include cereals, peanut butter, jam and tomato sauce.
Smith thanked people for supporting the brand.
“Our suppliers are going to keep our products on the shelves as long as they can, so please look for them and try to support them.”
Smith was also the owner of retailer Dick Smith Electronics, which he founded in 1968.
Woolworths took over the electronics chain in 1982.