To help celebrate its 30th anniversary in Australia, Diet Coke is bringing back its iconic 90s Hunk campaign.
The campaign will see the hugely successful Gardener television commercial his Australian screens, and will also give away $100,000 as part of a partnership with Woolworths.
Consumers will be asked to vote for their favourite Hunk – the star of the UK commerical Andrew Cooper, or the Australian Hunk, Matt Wilson.
To win their share of the $100,000, consumers need to buy any Diet Coke product from a Woolworths outlet, enter online via Diet Coke Australia's Facebook page, and vote for their preferred hunk.
"Girls everywhere remember the iconic Diet Coke Hunk advertisements and we’re excited to bring him back for the 30th anniversary of the brand,” said Pamela Wyatt, Diet Coke marketing manager.
The Diet Coke Hunk campaign will run until June 30 through multiple touch points including the rollout of the TVC, cinema, digital, in-store point-of-sale, social media, experiential activations and the exclusive promotion with Woolworths.
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