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Distilled Spirits Council of the United States to visit Australia for trade tour

The Distilled Spirits Council of the United States (DISCUS) will be coming down under for a trade tour of Australia for the first time since 2019. 

Continuing their mission to raise the profile of American Spirits in Australia, the tour will see several DISCUS member brands showcase their spirits and share their brand stories in person. 

The tradeshow aims to help these brands make new connections with local distributors, bartenders, retailers, media and other key representatives in the sector. 

Manager of export promotions for DISCUS, Joel Matticks, said the council is excited to go back to Australia to connect key trade players with brands that they may not have known about. 

“Our previous efforts have led to brands gaining representation and sales opportunities in Australia, and we’re hoping that this visit garners the same results and leads to Australians being able to access an even wider range of quality American distilled spirits,” said Matticks. 

The DISCUS members interested include craft brands such as Arizona Distilling, Red Eye Louie’s and Traverse City Whiskey who will arrive in Sydney on Monday, May 27th. 

Formal events will commence on Tuesday, May 28th with a mini trade show at The Ace Hotel in Surry Hills.

This event will welcome key retailers, importers, media, and bartenders to mingle with DISCUS brand members, and sample products that aren’t yet available in Australia. 

The trade show will also act as an opportunity for DISCUS brand members who already have a presence in Australia to continue building relationships with key industry players. 

Members will then travel to Melbourne for a similar event on Thursday, May 30th at The Stamford Plazato take part in the inaugural Melbourne Trade Show hosted by The Whisky List. 

Additionally, DISCUS members will have a section at the Trade Show where products that have never been tried in Australia will be available to explore and sample by key Australian players. 

The trade tour is a part of DISCUS’ ongoing ‘Cheers! Spirits from the USA’ campaign to raise awareness and knowledge of the heritage, flavour profiles, and quality of U.S. distilled spirits.

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