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Don’t panic, it’s organic

Organic Bubs, the innovative new range of 100% certified organic meals for under fives, has been named Highly Commended in this year’s Challenge Awards Ready Meals category.

The menu, which boasts 25 tot-tested recipes, caters for everything from babies’ first puree, through to fun and healthy meals for preschoolers. The meals are freshly prepared and conveniently snap-frozen to retain original nutrients, texture and taste, and to provide retailers with 12 months shelf life.

Created from quality local fresh produce, they have no additives or preservatives, thickeners, fillers, colouring, flavouring, added salt or sugar, and no GMOs.

With new parents demanding quality and healthy choices for their children, Organic Bubs has tapped into an unfulfilled hole in the Australian retail marketplace. Busy parents who want to provide their babies with a nutritious organic diet, but don’t always have time to prepare home-cooked meals from scratch, love the Organic Bubs concept.

Organic Bubs is the nextgeneration of children’s food in Australia, with a company philosophy based on creating a love of healthy food in a child’s first five years, to build the foundations that will last a lifetime. Therefore, the quality and selection of ingredients is paramount.

For decades there has been almost no innovation in Australia’s baby food landscape. With a firm belief that the foods that children eat help to create who they are, Organic Bubs set out to positively affect the lives of children and their parents.

As a reward, parents, the media, retailers, and now the FOOD Challenge Awards, have embraced the innovative concept and brand wholeheartedly.

Lena Zak is the editor of FOOD Magazine.

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