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Donut King tries a little magic with new store

Donut King has launched a new store concept, which it claims takes its cinnamon doughnut to new heights.

The company’s new DK Magic store design pays homage to the brand’s most popular product by focusing solely on warm donuts, paired with a hot drink, milkshake or bottled drink.

“In addition to original cinnamon, customers are now able to choose from five…new sugar flavours,” says General Manager Nicholas Brill.

Australia’s first Donut King DK Magic store opened in Toowoomba.

 Franchise Partners Nathan and Pauline Dwight said the concept has been well received by locals.

From the moment we opened, doughnuts have been running hot off the shelves – pun intended – and customers are having a lot of fun with our new dust flavours,” says Pauline.

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