On The Shelf

Doozy – Vodka Iced Tea & Lemonade

Doozy is attempting to elevate the Ready-to-Drink (RTD) landscape with the introduction of Doozy HALF & HALF, a category-first blend of Vodka Iced Tea & Lemonade.

This new flavour launch underscores the brand’s commitment to pushing boundaries and driving innovation in the RTD category. 

Doozy is an RTD business focused on capturing share in the fast-growing alcohol category, serving as an innovative platform with national distribution. 

The new flavour is crafted by the creative minds at Richards Rose and by AFL Sydney Swans stars Will Hayward (alongside his brother Harry Hayward), Ollie Florent, and Isaac Heeney.

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