Drinkworks has hired 28 people as part of their January acquisition of Strongbow, Little Green and Bonamy’s cider, along with beer brands Stella Artois and Becks Australia.
The experience from all five brands adds 150 years’ worth of experience to Drinkworks existing repertoire.
“To support our significantly strengthened world class portfolio of premium brands and expand the company’s offering to customers, hires have been made across sales, marketing, supply chain, finance and the Drinkworks leadership team to manage distribution, volume, retail and on premise customers across the country,” said Judd Michel, general manager of Drinkworks.
David Segreto, new national sales manager will take on the role of customer engagement across field sales, grocery, independents and banner groups.
Another senior hire includes Richard Knight who takes on the role of senior marketing manager.
The increase in expertise within the sales team means Drinkworks now has its sights set to expand into South Australia and the Northern Territory, according to Michel. Drinkworks also hopes to service all of its Australian states and territories in the future.
The new January acquisitions join the existing team of premium and craft beers and ciders such as Tiger, Monteith’s, Sol, Orchard Thieves, Bintang, and Kingfisher.