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Dutch baker opens factory in China as customers flock to Asia

Posted by Rita Mu

Dutch company, CSM, is increasing its presence in the Asian bakery market with the opening of a new factory in China.

The company’s Shanghai facility, which will produce mixes for bread, cake and muffins, will service markets in China, Hong Kong and Taiwan.

The new facility was officially opened on Friday, 13 May, by Dutch Minister of Economic Affairs, Agriculture and Innovation Maxime Verhagen.

Chief Executive of CSM, Gerard Hoetmer, said the opening of a new facility in Asia was critical for the company because its global customers had begun expanding into China.

“China is a very promising market for bakery products,” Hoetmer said.

"…The economic growth [of China] is driving domestic consumption. This new production facility significantly increases our reach to the marketing Greater China. We have started our presence in China with products sourced from our North American and European businesses. With this local production, we can better tailor our local product portfolio to local requirements and respond faster to customers’ needs.”
 

CSM Bakery Supplies has operations in 22 countries in Europe, North America, Latin America and Asia, generating annual sales of € 2.6 billion with a workforce of around 8,600 people.

Image: csmglobal.com

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