Danone, manufacturer of Two Good yoghurt, has launched a partnership with Foodbank Australia, the country’s largest food and grocery relief organisation to reduce food waste.
As part of Two Good’s new “Eat Good. Do Good” campaign, Danone will be donating 10c from every 150g pot of the low-sugar yoghurt purchased between 13 September and 31 October to Foodbank.
“At Danone, we strongly believe that everyone deserves access to good food and have been supporting Foodbank in their mission to help Aussies doing it tough – providing 24,000kg in donations alone over the past year,” Protein and Wellness senior brand manager Xavier Gonzalez said.
“Two Good’s less excess focus (2g sugar, no artificial additives) and belief that good food should never go to waste made it the perfect fit for a consumer facing partnership with Foodbank Australia.”
Throughout this campaign, the company will use its brand platform to encourage people to “eat good and do good,” with donations going to Australians in need.
“With every $1 donated to Foodbank going towards two meals, our consumers will have the opportunity to make a tangible difference,” Gonzalaz said.
“Just one 150g pot of Two Good’s delicious, low-sugar yoghurt each day throughout the month of October can provide six meals to Australians in need. By choosing Two Good, you’ll also be opting for a nutritious yoghurt without the excess sugar – helping your body eat good, while doing good.”