On The Shelf

Elato’s new Fig Ripple flavour has landed in the freezer aisle at over 400 Woolworths stores

Award-winning Australian-made ice cream, Elato, is thrilled to unveil its newest flavour for the spring season – luscious Fig Ripple.

Created by Roz Kaldor-Aroni, founder and ‘ice cream scientist,’ Elato’s new Fig Ripple upholds the brand’s commitment to delivering exquisite flavour alongside uncompromising quality.

In a bold stance, Elato pushes back from the current trend of using cheap ingredients, chemicals, and excessive aeration – techniques often employed to ‘fluff up’ many traditional ice cream brands.

Crafted for those who crave both flavour and quality, Fig Ripple is a dance of rich, gluten-free ice cream combined with a unique combination of dried figs, cinnamon, ginger and cardamom, which is generously folded throughout as a mouth-watering jam.

And that’s not all – the jam was developed in collaboration with not for profit SisterWorks, making your indulgence even more satisfying.

SisterWorks is a Melbourne based not-for-profit Social Enterprise that provides entrepreneurship and employment training and work placement to migrant, refugee and asylum-seeking women in Australia.

Since 2013 they have helped over 2000 women from 105 countries. So, with every scoop of this mouth-watering ice cream, you’ll also be supporting a great cause.

“My aim was to create ice cream that marries decadent flavour whilst maximising features of interest to health-conscious consumers,” said Kaldor-Aroni.

“Elato’s ice cream boasts velvety textures and intense flavours, all while containing 30 per cent less added sugar, added prebiotic fibre for gut health, and increased protein. Moreover, it’s lactose-free, free from chemicals, preservatives, and allergens such as gluten.

“I wanted to create an ice cream that was better for you without compromising on a deliciously indulgent taste and texture.”

The accolades speak for themselves, with Elato’s Coffee ice cream recently receiving the 2022 Queensland Dairy Industry award for best ice cream with the Fig Ripple and the Coffee ice cream winning gold awards at the 2023 Sydney Royal Dairy Competition and Vanilla winning a gold medal at the recent 2023 Queensland Dairy Industry awards.

The Vegan Dark Chocolate has also just won the Best “Free From” product at the Naturally Good Awards.

Elato is committed to being a force for good, with proceeds from each tub supporting non-profit organisation OzHarvest, which rescues surplus food from landfill and delivers it to a network of 1,900 charities supporting those in need.

This has already amounted to donations equivalent to having gifted over 10,000 meals.

Ready for a scoop of this delicious delight that’s a little bit healthy? Find Elato Ice Cream at over 400 Woolworths stores or have it delivered via Uber Eats and MILKRUN. Visit elato.com.au for more!

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