MLA Updates will return this year in Adelaide to showcase its new five-year Strategic Plan, outlining how it will deliver practical outcomes to improve producers’ productivity, profitability and sustainability.
In 2024, the MLA Updates event was held in Perth, attracting more than 350 attendees who heard about MLA’s investments in research, development and marketing to add value to their red meat and livestock businesses.
According to MLA, this year’s event promises to be even bigger and will provide insight into the first year of implementation.
“This year we’re holding MLA Updates in Adelaide where we’ll be providing insights and highlights from the work we are currently investing in as well as highlighting the areas of focus that will deliver tangible outcomes and impact over the next five-year period,” said managing director at MLA Michael Crowley.
“This year’s theme is Towards 2030: Driving prosperity through productivity, sustainability and value capture,” Crowley added.
In collaboration with Livestock SA and the University of Adelaide, the event will begin on 19 November.
It will include a field trip and lunch at the University of Adelaide’s Roseworthy campus and will showcase:
- New sheep and cattle yards.
- Projects on drought resilience and livestock wellbeing.
- Alternative shearing technology.
- MLA Donor Company projects.
Welcome drinks will be hosted following the Livestock SA Annual General Meeting, with an industry dinner that evening open to all participants.
A forum on key industry issues with Red Meat Advisory Council members will take place on 20 November, and attendees will be able to visit showcases from MLA’s Research, Development and Adoption, Marketing, and Integrity Systems Company teams.
“We’d encourage all interested to explore how MLA is driving demand and working with producers to guide the future of the industry.”
“Our presenters will cover practical advice for producers to deal with current challenges, capture opportunities and plan for future prosperity.”
Registrations are now open, with more details on the event to be released later this year.