On The Shelf

Experience the flavour of Tokyo as Kirin Hyoketsu hits Australian shores

The wait is finally over as Kirin, the Japanese pioneer of canned vodka pre-mixed drinks, finally drops the highly anticipated Kirin Hyoketsu in Australia.

Renowned as the #1 pre-mix drinks brand in Japan, Kirin Hyoketsu is inviting Aussies to experience the flavour of Tokyo as it launches its signature Lemon flavour.

From Monday, 21 August, Aussies can be one of the first to say ‘Hello, Yes!’ to the juicy flavour of Kirin Hyoketsu Lemon, offering a refreshing blend of vodka, soda and frozen natural lemon juice that reflects the best of the energetic streets of Tokyo.

As the first country outside of Japan to receive the highly popular Kirin Hyoketsu, the launch is a testament to Australia’s love affair with Japan’s vibrant modern culture, with the country soaring to our third most-visited overseas destination in April 2023.

Since launching in 2001,Kirin Hyoketsu has experienced phenomenal success in Japan, effectively revitalising the RTD category.

With Australia’s current appetite for all things Japan and RTDs, it is the ideal time to introduce a localised version of Kirin Hyoketsu so Aussies can experience first-hand what millions of Japanese already enjoy.

With a balanced 6 per cent alcohol content, 0.3g of sugar, and only 116 calories, Kirin Hyoketsu offers refreshment without compromise for unforgettable moments and adventures.

Whether planning a karaoke night or hitting up a house party with mates, an ice-cold can of Kirin Hyoketsu is the perfect companion for epic gatherings and moments of celebration with its refreshing lemon flavour.

Crafted with a true appreciation of the art of the Japanese lemon sour, Kirin Hyoketsu’s distinctive Lemon juice is meticulously created using the innovative Hyoten Toketsu method.

The signature technique freezes the lemon juice to deliver a perfect blend of sweet and sour lemon notes with a clean, crisp flavour without any lingering aftertaste.

Kirin Hyoketsu will be available at Australian bottle stores from Monday, 21 August 2023

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