Family Business Australia and the Australian Made Campaign have partnered to help foster business collaboration and offer improved access to resources.
Australian Made Campaign Chief Executive, Ian Harrison, said that because both organisations shared the same goal of helping Australian family businesses achieve success, it made sense for the two organisations to be aligned.
“The more we collaborate to help support Aussie growers and manufacturers, the better their chances of succeeding will be – the Australian Made Campaign is very much a collective effort, so the more businesses involved, the stronger the impact,” Mr Harrison said.
“The Australian Made Campaign looks forward to working with Family Business Australia to help further strengthen the important contribution that family businesses make to the Australian economy and local communities.”
Family Business Australia Chief Executive, Robin Buckham, said “our organisations both work with a wide variety of Australian industries, and there are clear synergies we intend to expand on and develop.”
Leveraging heritage and country-of-origin branding can provide Australian businesses with powerful competitive advantages, and both organisations provide businesses with marketing tools to help them capitalise on those assets.
To find out more visit www.australianmade.com.au or www.fambiz.org.au.