V Energy’s most requested flavour, V Black, is officially returning to Australia and will soon be available nationwide for energy lovers to enjoy.
V Black is a full flavour energy drink with a taste that has maintained intrigue with V Energy drinkers for nearly two decades.
The flavour made its debut in 2006 and remains the brand’s most requested flavour return.
Head of Marketing Energy and Transformation at Suntory Beverage & Food Oceania, Josh Wheeler, said the company is thrilled to announce the products return.
“Loyal fans of V Energy have waited patiently for its return, sharing stories with our newer fans about its memorable, now almost mythical taste. Over a decade since it was last available, V Black is regularly referenced on the V Energy social media channels, averaging over five requests a day,” said Wheeler.
“V Black had a stellar launch in New Zealand, with fans taking to social media to express their delight. We expect an even stronger response in Australia, and to attract new consumers to the category through V Black’s unique taste.”
According to Suntory, the new product development is fuelling more than 65 per cent of the growth in the category.
The new product will join the popular energy category which contributed the highest growth to total beverage sales in 2023.
V Black joins the full V Energy range, a line-up which includes Original, Blue, Raspberry Lemonade, Zero Sugar Original, Zero Sugar Blue, and the V Refresh sub-range.
V Black will be available in 250 mL and 500 mL formats in convenience stores and 250 mL, 500 mL and 500mL 4-packs in supermarkets across Australia from September.