Tony Galati, one of Western Australia's biggest fruit and vegetables growers, is taking on Coles and Woolworths by launching his own big-box liquor store.
The 1,500sqm Liquor Shed, opening this weekend next to Galati's Spud Shed in Jandakot, could be the first in a chain of liquor stores aimed at taking on the supermarket duopoly and promoting WA wine makers. Other sites are planned for Wanneroo, Baldivis, Kelmscott and Mandurah.
It's not going to be easy," Galati told thewest.com.au. "The majors have got a lot of money and power behind them. They'll be investing a lot of money to undercut us. This is where we need the support of consumers."
Galati is the state's biggest potato producer and is known for his battles against regulation in the industry.
"A lot of the wine producers in the state are suffering and we're giving them an avenue to sell their product through our facility," he said. "I'm a WA producer and I feel their frustration."