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Ferrero marks sustainability milestones, launches new campaign

Ferrero Australia has marked local sustainability milestones and celebrated the launch of Nutella’s new campaign, the Nutella Loves Aussie Recipes.

Held at Ferrero’s factory in Lithgow NSW on 8th September, the launch hosted deputy premier, member for bathurst and minister for regional New South Wales Paul Toole and Lithgow mayor Maree Statham.

The Nutella Loves Aussie Recipes collection celebrates the unique landscapes and flavours of Australia, with new recipes inspired by ingredients from each location. Each jar is themed around a much-loved and iconic Australian destination, from the Great Barrier Reef to the Barossa, Bondi Beach and Cradle Mountain.

“Today’s visit marked several significant milestones for Ferrero’s Lithgow factory – in particular, reducing water usage by more than 30 per cent this financial year. We are very proud of this achievement, and will continue expanding our sustainability initiatives to play our part in protecting Australia’s natural environment,” said Massimo D’Ambrosio, managing director of Ferrero Australia.

The event also served as an opportunity to thank Ferrero’s 96 full-time Lithgow team members, who contributed to the regional manufacturing of the products for over 40 years, including making more than 8.8 million kilograms of Nutella each year for Australia and New Zealand.

“I was pleased to be here today to help thank Ferrero’s Lithgow workers for their outstanding contribution to the local manufacturing, making products enjoyed by Australians everywhere around the nation,” Toole said.

He added that the Lithgow factory was an example of how long-term investment, supported by a dedicated workforce and commitment to innovation, is key to supporting growth in local communities.

Mayor Maree Statham said, “We’re grateful to Ferrero donating 100 special, limited-edition Nutella Lithgow jars to the local Seven Valleys Visitors Centre, rightfully recognising Lithgow as the home of Nutella in Australia and supporting local tourism!”

The event also officially marked the completion of the second phase of the Lithgow factory’s solar project.

“Lithgow’s solar project is an important part of our energy transition journey in Australia. Currently, solar provides 15-20 per cent of Lithgow’s total electricity needs, and we’re looking forward to exploring the next phase of our solar project,” said Derek Lath, institutional affairs director of Ferrero Australia.

“These latest achievements are part of Ferrero’s global commitment to deliver on our sustainability strategy to improve peoples’ livelihoods and protect the environment,” he concluded.

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