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Ferrero wins case against fake Rochers

Italian chocolate maker Ferrero has won a case against a Chinese firm making fake Ferrero Rocher chocolates.

Reuters reported that the Chinese firm, Montresor, was ordered by China’s Supreme People’s Court to stop making the chocolates, and pay “symbolic” damages of 500,000 yuan to Ferrero.

“It is already hard for Italian companies, and foreign ones in general, to get into China, overcome resistance put up against foreign products, build up a commercial network and invest in the country, only to be faced with a strong and invisible enemy such as the counterfeiting industry,” the South Morning China Post newspaper quoted Ferrero as saying.

Ferrero started the legal action against Montresor and its counterfeit ‘Tresor Dore’ chocolate five years ago.

www.ferrero.com

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