Fine Food Holdings (FFH), a division of the Gourmet Food Group, has commenced operation from its new custom-designed manufacturing facilities in Dandenong South, Melbourne.
Representing an investment in excess of $10 million, the new premises more than doubles the company’s previous Keysborough capacity, enabling FFH to manufacture a large and diverse range of premium crackers products under one roof.
Gourmet Food: the ‘entertaining’ specialists
Following the exceptional success of MaxFoods and its Ocean Blue seafood brand, an importing food business launched in 2009, the business owners identified an opportunity to diversify from seafood entertaining to the ‘entertaining’ deli cracker market.
From the outset, FFH sought to manufacture not only premium quality deli crackers but ones that led through innovation, creativity and flavour. Production began in Keysborough in early 2015 with its brand, OB Finest soon becoming popular.
Today, the products of FFH, like that of MaxFoods, are acknowledged as market leaders across several product categories and geographical markets.
Furthermore, FFH recently gained recognition as Top Ranked Supplier 2018 in the Australian Grocery Deli Category of the Advantage Report, a 360-degree survey that sets the supplier performance benchmark across the retail sector.
Set for success
CEO Todd Wilson attributes the company’s success to its strong focus on building retail partnerships and understanding the demands of consumers.
The premium OB Finest range is now firmly established as an Australian favourite in the entertaining deli cracker category. The brand embraces numerous quality products from a selection of Wafer Crackers to various varieties of Specialty Crackers such as Cranberry & Pumpkin Seed and Fig & Almond.
Perfect with favourite cheeses or dips, OB Finest recently added Parmesan Crisps and 3 Seed Crisps to its delicious taste sensations. Other new OB Finest products, ideal for the entertainment platters, will be released in October.
Further creative cracker innovations will be easily facilitated at the bespoke Dandenong South manufacturing plant. The move from nearby Keysborough has been a seamless one as it meant easy relocation of FFH’s current 250-strong workforce, as CEO, Todd Wilson explained.
“As an Australian food manufacturer, we at FFH are proud of our current achievements and excited about our future. The larger capacity and flexibility of our new premises are the cornerstones of our vision to create a scalable Gourmet Food Group.
“This we will actualise through the development of additional products while pursuing entry into new entertaining categories via acquisition and tapping into new markets,” Todd said.
The Australian and New Zealand markets are well-established and continue to grow. Already, the company has distribution of it6s products in USA, United Kingdom, Chile and South Korea, with commitments in Canada, Hong Kong, Ireland and Singapore.
“Just as the opening of Dandenong South manufacturing facilities brings assured optimism around future growth and success, the Gourmet Food Group mantle enables a more expansive strategic focus,” Todd commented.