Food & Hotel China (FHC) Shanghai is the largest specialist trade show for imported food and wines in China. FHC attracts local and international visitors including retailers, supermarkets, hotels, restaurants, importers, distributors and more! Building on the success of last year, FIAL will again provide the opportunity for Australian food & beverage suppliers to showcase their products to international buyers at this exciting exhibition.
What is Food and Hotel China?
This show is dedicated to imports, attracting high-calibre buyers who seek quality international food products. Australian suppliers can take advantage of Australia’sglobal reputation for green, clean, high-quality food products, which are of high demand in China. Last year, the trade show comprised of 120,000 sqm of event space with 3,000 companies from 69 countries. The show attracted 118,274 visitors, including trade buyers from major retailers, importers, distributors and e-commerce platforms.
Why should you attend FHC with FIAL?
FIAL has been successfully showcasing Australian food & beverage suppliers at international tradeshows for the past five years. We provide companies with a low-cost pathway to enter new export markets and make meaningful connections with buyers. By participating in our Taste of Australia stand, many Australian companies have successfully negotiated and secured their first orders into China. All companies joining us will be included in our Australian Food Catalogue, a buyer-focused, supplier-sourcing tool which can open up further opportunities to attract buyers.
Trade show options — what’s included?
- Product Display
Showcase your products on our stand and be connected to interested buyers via the Australian Food Catalogue.
- Trade Show Sampling Pods
Various pods on offer, including a premium option with a dedicated Chinese interpreter. All pod options include a complimentary ticket to the Market Insights and Retail Tour.
- Market Insights & Retail Tour
A guided market insight tour of high-end retail outlets in Shanghai including; Hema Supermarket, G-Super, City Shop, City Super (these are subject to change). Gain insights into the latest technologies used locally, such as facial recognition and virtual wallet payment options; shopper innovation in leading-edge displays and automated ready meal makers.