On The Shelf

First functional coffee created in Australia released to market

One exhibitor at this year’s Naturally Good Health Expo will be Australian business Before You Speak, makers of the first functional coffee created and manufactured in Australia.

The company, which has developed a cult following, recently released their new Octane Thermogenic Coffee, a pre-workout alternative for gym goers.

“One problem with many pre-work out drinks is that they taste bad, way too sweet and artificial,” said co-founder Ash Bisset.

“We wanted to create something delicious that tastes as good as any coffee, but also has added ingredients of l-carnitine, zinc, green tea extract and MCT oil to give you that energy boost.”

With a background in health and fitness, Bisset founded the company with partner Jaryd Terkelsen in 2017.

“We identified a gap in the market for an all-in-one health beverage for the time poor,” said Bisset.

“Now we offer 12 coffee products including The OG High Performance Coffee and Glow Original Collagen Coffee.

Having grown largely through social media and word of mouth, the company sells online and now works with more than 1,000 retailers across the sports nutrition, pharmacy and health categories throughout Australia, New Zealand and the US.

The business has also sold coffee to over 45 countries from its e-commerce website and has more developments in the pipeline.

“We wanted to create coffee products that give people their daily dose of all the best vitamins, minerals and superfoods, with the ‘boost’ they need without the typical crash associated with other caffeinated beverages,” said Bisset.

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