SunRice, one of the largest rice companies in the world, has introduced a new product called Flavour Your Rice to its range.
Flavour Your Rice will bring global flair to your midweek meals by enhancing Australians’ rice flavour experiences.
SunRice’s new product is an easy-to-use paste sachet that provides flavour in a flash to be used as a base during the rice cooking process for quick and easy meal creations.
Created with authentic ingredients and designed to pair with your favourite SunRice long grain, basmati or jasmine in mind, Flavour Your Rice is available in three flavours including:
- Indian Spice – partner with SunRice Basmati Rice, made with black raisins, and spices like turmeric, cumin, nutmeg, cardamom and other ingredients.
- Thai Coconut – partner with SunRice Jasmine Rice, made with flavours of coconut, chilli, lemongrass and other ingredients.
- Lemon, Chicken and Herb – partner with SunRice Long Grain Rice, made with flavours of lemon and chicken, herbs like rosemary, thyme and other ingredients.
In a time where Australians are unable to travel overseas and seek out new experiences, they have a desire for something new and to try new and exotic dishes. By simply adding one of SunRice’s new sachets to the cooking rice process, Australians can enjoy dishes of the world without having to leave the comfort and safety of home.
“Aussie consumers are increasingly looking for products that offer taste and convenience, without compromising on quality,” SunRice head of marketing Andrew Jeffrey said.
“SunRice’s first cook-in flavour rice sachet, Flavour Your Rice is a quick and easy flavour solution bringing authentic Indian and Thai flavours to Aussie tables.”
SunRice Flavour Your Rice includes three sachets per packet and is now available at Woolworths and independent grocery stores across Australia.