Flavoured tea demand grows with consumers’ tastebuds

flavoured tea

Persistence Market Research – a US research company providing the missing links between customer relationships and business outcomes – has released a report on new variations of flavoured tea. 

Tea has evolved greatly in the last few years. Beginning with the addition of fruit, tea has since been infused with flowers, alcohols and chemical compounds, among others. An example is amyl acetate being used to instil a banana flavour, distilled from real bananas. 

Variants in the methods flavours are produced in tea include: 

  • Natural extracts – extracts from essential oils in the blossoms, fruit, leaves and roots. The basic function of these extracts is to add fragrance to the tea. 
  • Natural granules – comes from natural essence spread on tea leaves. Most flavours come from granules comprising blossom, herb and fruit extracts. This includes herbal infusions, or solid particles of fruits, herbs, spices and blossoms mixed with tea leaves directly. 
  • Nature-close flavours – the flavours extracted through chemical processes. There isn’t much difference between natural and nature-close flavours but for the extraction process. Preserving is simpler than natural processes and more cost-effective. The extraction is artificial, not the flavour. 
  • Artificial flavours – flavours created artificially for making stronger blends. One variety of this is scented tea, obtained from flowers such as jasmine. Smoked tea is also popular, processed around cypress or pine wood fires. 

Tea leaves have proven to be receptive to different flavours, with green and black tea pairing well with most flavours. 

Earl Grey tea is a popular choice which blends bergamot oil with tea leaves, providing medical benefits like reducing anxiety, aiding digestion, increasing energy levels and improving dental health.  

Green tea, another popular and healthy choice, originated in China but has since been infused with a variety of different flavours such as jasmine, wild berry, cinnamon, vanilla, lemon and aloe vera. The health benefits of green tea include preventing a multitude of different ailments. 

White tea is processed using juvenile buds and lends a floral-fruity flavour. It also acts as an antioxidant. 

Especially popular in Europe and North America, elderflower tea is derived from a plant named the elderberry. It is rich in vitamin A and C and helps relieve fever, cough, headache and the common cold. It also helps with respiratory disorders such as tonsillitis, asthma and laryngitis. 

Where alcoholic tea is concerned, flavours on the market include coconut, mint, peach, cucumber, apricot, lime, mango and berry. Among the biggest producers of craft tea beers is Wild Ohio Brewing, brewed in a black cherry bourbon barrel. 

Flavoured tea continues to evolve with consumers’ tastebuds. 

To view the full report, visit: 


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