A new flavoured milk that promises longer lasting energy for health-conscious consumers has been released.
In a PR stunt to introduce Mammoth flavoured milk to the market, the company floated a giant mammoth above Sydney’s Heritage Fleet site last week.
To remove confusion, the company replaced the animal with a massive floating bottle of the flavoured milk which will be stocked in supermarket, service stations and convenience stores.
Senior brand manager, Katrina Wilson said the product will provide options for milk consumers.
“Our research showed there was a need in the flavoured milk market to manufacture a product which provides consumers with the longer lasting energey needed to sustain an active day,” she said.