According to a story in stuff.co.nz, Fonterra has introduced new traceability technology allowing shoppers to instantly check the authenticity of infant formula products while they are still on the shelfs.
The Quick Read (QR) codes have been initially put on the co-operative’s infant formula brand Anmum in New Zealand stores, said the story.
Each baby formula can has a unique QR code when scanned connects the buyer to a webpage with information and a batch number verifying that it is authentic.
Consumers can also scan cans at any stage after they have bought it to get up to date information about the product.
By the end of this year, Fonterra says it will have 90 per cent of its global plants with traceability data electronically connected, with the remaining 10 per cent to be completed by 2019.