Fonterra lead the pack

Fonterra Australia and New Zealand was ranked as the number one food processor by IBISWorld in 2006-07.

Fonterra’s general manager operations and supply chain, Bruce Donnison, talks about the innovation and development that has lead to Fonterra’s success within the dairy sector, and the industry at large.

Q. What do you think has contributed most to Fonterra’s success this year?

A. On June 1st, 2007, Fonterra formed the ANZ business unit which, bringing together a number of Australian and New Zealand food companies, aims to leverage Fonterra’s global capacity to make certain its customers are delivered safe products that taste great, are convenient and highlight the nutritional benefits of milk.

I believe innovation has been the key to Fonterra’s success.

Having a presence in 140 countries around the world enables us to leverage our experience to ensure we provide customers in Australasia with the right products at the right time.

Fonterra will continue to invest in developing innovative products that allow consumers to have healthier snacking options over the next 24 months.

As part of its $44 million investment in national dairy food production, Fonterra is upgrading the Darnum Park site to extend its production capabilities beyond whole milk powders to nutritional infant milk powders for the South East Asian market in particular.

Q. What products have driven growth at Fonterra and across the dairy sector?

A. Dairy manufacturers have encouraged greater consumption [of milk] by tailoring products to consumer needs, such as value-added products that have strong shelf presence.

Fonterra has introduced many innovative products in the last year that have capitalised on consumers’ increased awareness of, and demand for, healthy and nutritious dairy products.

The launch of Mainland Munchable Milk Protein Bars in April enabled Fonterra to promote the health benefits of milk in schools through the school canteen.

CalciYum, a range of nutritious flavoured milks, was also launched in school canteens in 2007.

The product leverages…attractive packaging, great taste and nutritional benefits that appeal to both children and adults.

A specially formulated milk product, Anlene, is another example of how innovation in functional dairy products is driving growth in the sector.

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