Fonterra NZ to boost dairy in Asia

Fonterra has identified Asia as a significant growth market moving forward, after discovering 72 percent of people see dairy as an important part of a balanced diet, but less than half have it on a daily basis.

Nine thousand people across nine countries were surveyed and Fonterra's group director strategy, Maury Leyland, said the findings represent an opportunity for the New Zealand dairy industry.

"With a fast-growing and increasingly affluent population, people across Asia are becoming more focused on their families receiving the right nutrition. Fonterra is well-positioned to help meet this demand," Leyland said.

"Our strategy outlines our focus on the Asian markets, where we see big potential for growth. In New Zealand the average person consumes the equivalent of 245 litres of milk each year, but in Asia this average is only 30 litres."

According to a statement issued by Fonterra, dairy demand across Asia has grown rapidly over the past 10 years, with demand for high quality dairy nutrition increasing by 49 percent.

Fonterra also has 11 markets across Asia, educating food companies and consumers about the benefits of dairy, and looking at ways to make dairy more accessible and a core ingredient in commercial kitchens.

Of those surveyed in the research released today [31/5/13], Chinese and Thai consumers were the most aware of the benefits of dairy nutrition, with 84 percent of respondents saying they believed it was an important or very important part of a balanced diet. Recognition was the lowest in Indonesia, Taiwan and Vietnam at just over 60 percent in each country. 

Chinese consumers are eating the most dairy with over 60 percent of people eating at least one serving a day, followed by the Philippines where 53 percent of people have dairy products on a daily basis.


Send this to a friend