Food and Hotel Asia 2010 expected to help boost Australian exports

Australia’s food and wine producers will be attending Asia’s largest food industry event, Food and Hotel Asia 2010 in Singapore this month.

Austrade, the organiser of the event, expects over 140 Australian exhibitors to attend and showcase their products to Asian buyers and importers.

David Twine, Austrade’s regional director for ASEAN, South Asia and the Pacific, said Food and Hotel Asia was an important part of Austrade’s strategy to boost Australia’s food and beverage exports to South East Asia.

“The South East Asian markets are some of Australia’s closest and most significant export markets. In 2007-08, Australian food exports to the ASEAN member countries was worth over $4.3 billion, nearly five times that of (exports to) China at $928 million,” Twine said.

According to Ross Bray, Austrade’s Manila-based team leader for Food & Beverages to ASEAN, Australian speciality foods are a growing demand across ASEAN.

“There is an increasing interest in Australian grocery lines and processed food, with consumers in South Asia looking for quality, variety, convenience and new taste experiences,” he said.

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