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Food branding specialist appoints new GM

SGK, a division of Matthews International and a leading global brand development, activation and deployment provider that drives brand performance, announced today that Simon Macdonald has been appointed Managing Director of SGK Australia and New Zealand.

Simon has six years’ experience in leading Marque Branding, a key development arm of SGK in Australia and has been part of the local leadership team from the outset. He will seamlessly replace current Managing Director, Adam Ransom who relocates to Singapore to head up the Asia Pacific region for the organisation. 

Simon will oversee the growth in ANZ of SGK’s brand development divisions Anthem and Marque Branding and deployment specialists, Schawk. Of his new appointment Simon Macdonald said, “My new role in heading up SGK Australia is an exciting opportunity for me to work even more closely with the other key divisions of the group and my colleagues of over the past six years. We have a great team here at the Sydney office of SGK and I look forward to working across our three arms in the effective development and deployment of our client’s vital brands.”

Adam Ransom, in commenting on his replacement, said “Simon has shown a significant passion for the growth of our development business locally, having been instrumental in seeing Marque business grow into a full service design agency delivering world class design in own label packaging for major retailers”.

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