Food exporters to Canada advised to go au naturale

Many of Canada’s largest food manufacturers are purging synthetic ingredients from products and exporters to the country should do the same, says New Zealand Trade and Enterprise.

The Canadian companies are following in the footsteps of many US processors, all of whom are driven by market research that shows consumers are gravitating to foods with natural ingredients and avoiding additives.

McCain Foods launched its ‘It’s All Good’ marketing campaign built around the reformulation of recipes for more than 70 frozen food products including pizza and French fries.

Campbell Soup Co. and Kraft Foods are also launching several new products that contain no artificial flavours, colours or preservatives.

New Zealand Trade and Enterprise says the country’s food companies that are exporting to Canada should consider the current market shift towards natural ingredients when determining which products to export.

Source: NZTE

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