Food regulations helps accelerate natural food colour additives sales

The global natural food colour additives market is anticipated to grow at a CAGR of more than 5 per cent during the forecast period in terms of value. With the growing awareness of the masses towards using clean label products, the usage of natural food colour additives has been gaining traction. The aversion of consumers towards the synthetic and chemical products has been evident in the recent past. The key factors affecting the natural food colour additives market are the increasing downstream demand and consumer health consciousness.

The rules and regulations regarding the chemical content limits have become stringent and have been heavily imposed by various governments. Major changes have been implemented in the global food colour additives market with the introduction of ISO 22000, designed to address food safety management systems. This will help garner significant demand for product in the forecast period.

The demand for the natural and plant derived products is creating significant opportunities for the food and beverage industry. Manufacturing companies are replacing synthetic or artificial colours with natural food colour additives. According to various health associations and organisations, the consumption of food with such additives are beneficial for health, as it fulfils a  range of nutrients demand. The long-term use of the these additives will help the consumers to sustain better food and snacking habits.

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These products refer to any substance used to impart desired colour when mixed. Natural food colour additives are either vegetable and fruit derived, or animal derived, or can be obtained from other natural sources. Multiple product offerings are available for natural food colour additives like Carotenoids, Turmeric oleoresin, Enocianina, Paprika oleoresin, Spirulina Extract, Chlorophyll, Carmine and others. The portfolio of these products is increasing day by day.

Catering to the needs of the consumers, industry players have been using natural food colour additives in beverages, milk products, baked goods, confectionery, snack and cereals, soups and sauces, meat products and others. Among beverages, natural food colour additives are used for carbonated soft drinks, energy drinks, milk drinks, juice-based drinks and others. Beverages holds a prominent share for natural food colour additives and is expected to augment the market growth during the forecast period. Use of these additives in dairy products include yogurt, ice cream, frozen dairy products, dips and spreads and cheese. Natural food colour additives in bakeries and similar institutions for making baked goods usually have a standard offering of bread, cakes,  biscuits and cookies. In terms of meat products, these additives are used to make the processed meat and poultry and seafood, aesthetically pleasing.

Due to the shifting consumer behavior toward the vegan and organic trends in United States, the companies with clean labels and organic claims have been gaining special brownie points. The FDA’s ban on PHO’s (Partially Hydrogenated Oils), the majorly used emulsifiers, has created the need for alternatives. The inclination of end use industries for natural food colour additives is due to the broad range of colours and colour stability. Research for cheaper and sustainable ways for extraction of these additives will help the end use industries with a plethora of options. The markets for these products in East Asia and South Asia are expected to have exponential growth rate in the forecast years. Albeit the icky factor that comes with carmine, a colour derived from cochineal beetles, the growth of carmine will hold a steady growth rate in this market