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Food sorter reaches rebranding milestone

Optical food sorting system manufacturer Tomra Sorting Food has reached a milestone in its history.

From 2016 onwards, the Best Sorting and Odenberg legacy brands will be retired and the company will progress as a single, unified brand under Tomra Sorting Food. 

Tomra Sorting Food is part of Tomra Sorting Solutions, a sensor-based sorting pioneer in the recycling, mining and other industries. The company has more than 110 years’ experience of delivering high-performance sorting, peeling and analytical solutions for nuts and seeds, dried fruits, potato products, fruits, vegetables, meat, and more.

Today, Tomra Sorting Food is a global market leader with more than 5000 of its systems installed at food growers, packers and processers worldwide.

Commenting on the brand unification, head of Tomra Sorting Food, Ashley Hunter, says: “This final and complete adoption of the TOMRA brand simultaneously marks the successful end of a journey and the start of an exciting new era.

“Best Sorting and Odenberg have been around for more than 60 years in total and the companies’ combined power, knowledge and expertise will continue to live under the umbrella of the TOMRA brand.

The only change that customers will see with the brand unification is that Tomra Sorting Food machines produced from 2016 onwards will no longer carry either the Best Sorting or Odenberg logos. 

Founded in 1972, Tomra Systems ASA employs over 2,400 people.

 

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