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foodpro 2023 to deliver the sensory experience to share new product offerings

With the expo floor sold out and education timetables finalised, foodpro is gearing up to be an incredible show, getting underway at the Melbourne Convention and Exhibition Centre this Sunday July 23 and running until Wednesday July 26.

“We have more than 400 exhibitors this year and with a wide range of exciting new features, there are endless opportunities to explore new industry products and insights,” said foodpro product manager, Felicity Parker.

“Plus, visitors will have ample opportunity to network and enjoy the show floor.

“One area that we are excited to feature will be the Sensory Experience. This will provide a unique experience for exhibitors to share new product offerings and for visitors to explore what’s new on the market.”

Here, visitors will be able to taste, touch, see and hear the latest insights, ingredients and innovations in food manufacturing. “We know the area will leave people feeling enthused, inspired and ready to bring new product ideas to life,” said Parker.

Key Sensory experiences include:

Kerry’s Beverage Bar

International leader in taste and nutrition innovation, Kerry will showcase their expertise in taste, proactive health, food protection and preservation at their Beverage Bar. Kerry helps to support customers in creating healthier, tastier, and more sustainable products through their integrated portfolio of taste and nutrition solutions.

The team will be on hand to discuss beverage innovation, offering samples of four great tasting beverage concepts: An Orange and Ginger Immunity Booster Shot; Vegan Protein Punch; refreshing Lemon Fruit Splash; and a Cherrywood Smoke Margarita Mocktail.

The Insights PLAYhouse

As experts in consumer-led innovation in FMCG, PLAY Innovation conduct market research and forecast innovation insights across the new product development process. Experience a range of those invaluable insights at the Insights PLAYhouse. Here visitors can take the weight off their feet as they sit back and sample a short course on consumer-led innovation.

Businesses will be able to discover who on their team or what holds back their innovation efforts and whose voice is essential to a first-class innovation program. And not just any innovation program — an innovation program tailored for FMCG by specialists. Then step into the PLAYhouse for a brisk (and virtual) stroll through the four phases of successful FMCG innovation. Thanks to the expert tour guides, visitors will leave refreshed but invigorated.