Foodtrack now available via direct access online

Australian healthcare and food industries will now have direct access to FoodTrack, one of the country’s leading food, labelling and nutrient information databases, to develop customised insights and identify market trends.

Jointly developed in 2014 by Australia’s national science agency, CSIRO, and the Heart Foundation, FoodTrack data will be available via online analytics platform, Nutritics.

Updated annually, FoodTrack contains highly accurate nutrition data for nearly 45,000 food and beverage products, capturing at least 90 per cent of all fresh and packaged foods sold across the four major Australian supermarket chains – Aldi, Coles, IGA and Woolworths.

Food producers and public health agencies can use the online Nutritics platform to conduct custom-analytics using FoodTrack data to identify new opportunities or gaps in the market, as well as track changes in the nutritional composition of the food supply to inform research and guide public health nutrition strategies.

CSIRO Researcher and Dietitian, Xenia Cleanthous, said having access to audited and recent nutritional information at your fingertips has the potential to revolutionise Australia’s $122.2 billion food, beverage and grocery manufacturing sector.

“As more Australians seek healthier food options, having access to the latest information available will allow stakeholders to better understand what’s currently on our supermarket shelves – that includes both manufacturers and retailers, as well as government, public health organisations, researchers and NGOs,” Ms Cleanthous said.

“Current and detailed information on the composition of Australia’s food supply is essential to support accurate assessment of dietary intake – both at individual and population levels. Until recently, direct access to this information hasn’t been available in a single, consolidated analytics platform.”

The Heart Foundation’s General Manager, Heart Health and Research, Bill Stavreski, stressed the benefit of access to the latest evidence and information on Australia’s major food supply to support public health strategies.

“Poor diet is a leading risk for heart disease, Australia’s single biggest killer, as well many other chronic health conditions,” Mr Stravreski said.

“And in the last decade we have seen increasing overweight and obesity issues, with a 29 per cent rise in obese levels.

“Broad access to up-to-date data and analytics on Australia’s food supply will help public health bodies and researchers target their strategies and resources on ‘best buy’ measures to help improve health outcomes.”

Nutritics Chief Operating Officer, Stephen Nolan, said technology plays an important role in enabling organisations to make better decisions in healthcare.

“Feedback from our Australian customers highlights that information is crucial to improving efficiencies in the food product development process and the implementation of healthy eating strategies for clients,” Mr Nolan said.

“Our mission is to empower the world to make better food choices, by making food and recipe information more accessible and valuable using innovative technology.”

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