Fountain squeezes in new packaging just before Xmas

Australian sauce maker, Fountain, has today unveiled new packaging across its bottled sauce range, featuring new on-pack product information and imagery.

From December, the refreshed packaging will start to appear across the range, which includes a variety of sauces for every occasion, ensuring meals can be enriched with flavour at any stage of the cooking process, from start to finish.

The changes have been made based on loyal consumer insights that found home cooks prefer products to have clear labelling, in addition to useful tips and suggestions to help them to make decisions on which sauces to use at home.

The new coloured labels will now display key details such as whether a variant is gluten free or has no artificial colours and flavours and packaging has also been redesigned to demonstrate the comprehensive range of flavours, along with providing flavour inspiration to current and new consumers of the brand.

Although the packaging of the Fountain sauce range has undergone a makeover, brand manager at Fountain, Gillian O’Brien says that the trusted and much-loved Aussie recipes have not.

“At Fountain, we’re excited to unveil the new branding, which has been revamped to make the range easier to shop for and enable customers to make informed decisions.We can assure Australians that we have not changed any ingredients in the sauces that our consumers know and love – each sauce is still bursting with flavour.” she said.

The full range includes Hoi Sin, Hot Chilli, Mint, Satay, Soy, Soy & Honey, Spicy Red, Steak, Sweet Chilli, Thick Mint, Mild Mexican Chilli, Plum, Sweet & Sour, and Mustard, as well as its range of Tomato & BBQ sauces, which are available in a number of convenient formats.

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