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Four’N Twenty expands product range to combat market pressure

Iconic Aussie pie maker Four’N Twenty is diversifying its product range, as the pressure of the supermarket price wars increases and food manufacturing jobs continue to be lost.

Four’N Twenty’s parent brand Patties Foods said last month that the ever-increasing number of private label products in supermarkets will damage the business.

To that end, the company has researched and identified some key areas in need of a breath of fresh air, and have launched products to fill one already.

The Four’N Twenty Brekky Wraps, which will be available at convenience stores nationally, fill a significant gap in the market, according to the company.

“Consumer research shows there was no real breakfast solution in the petrol and convenience market, and Four’N Twenty Brekky Wraps score highly on overall appeal, convenience and purchasing intent,” the company said.

 

Four’N Twenty Brand Manager, Mark Malak, said Four’N Twenty is confident the new options, which are hand made in the company’s Bairnsdale, Victoria facilities, will be well received in the market place.

 

The Four’N Twenty Brekky Wraps consist of either tomato, ham and cheese or sausage, egg, bacon and BBQ sauce in a warmed tortilla wrap and Four’N Twenty Brand Manager, Mark Malak said they are perfect for a hot savoury breakfast on the go.

“Consumers want more choice in the hot food section. We all know it’s important to have a good breakfast – and too many busy people skip it for want of a convenient, tasty and value-for-money option,” he said.

“Brekky Wraps are a totally new offering designed to give on-the-go consumers an attractive breakfast alternative.

“If you’re after a quick, easy and tasty savoury breakfast, Four’N Twenty Brekky Wraps are just the thing.

“We’ve used only the finest ingredients.

“For a true Aussie favourite, there’s a delicious ham Brekky Wrap with chunks of tomato and melted cheese.

“And we have a Brekky Wrap with scrambled egg, a slice of bacon and a seasoned sausage patty glazed with Barbecue Sauce – an offer sure to appeal to Aussie Blokes everywhere.

“Each wrap is hand-folded in a light tortilla wrap, making it easy to eat on the go.

Four’N Twenty Brekky Wraps are available in the hot food section of convenience stores nationally, priced at $4.95.

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