Freedom Foods and partner International Dairy Products (IDP) have launched the Love’in Farm UHT milk range in Vietnam.
The partnership, through Freedom’s Pactum Dairy Group (PDG) business, is the Australian company’s first partnership in Vietnam. Freedom said in a statement that the commencing volume of the high end product is expected to reach 4 million litres in the first year of release.
“The product range will retail at a small premium to domestic UHT fresh products, with IDP aiming to make their high quality Australian dairy milk more accessible to a wider Vietnamese audience,” the statement said.
“IDP expects to expand the range with other high quality value added products to build a strong portfolio of Australian dairy products for Vietnam and other export markets.”
Meanwhile, as the Business Insider reports, Freedom and distributor Pinlive have revealed plans to sell locally-branded long life UHT milk and cereal in China.
Freedom pointed out that UHT milk remains on Beijing’s list of products allowed for import through free trade zones and added that the China Australia Free Trade Agreement is set to improve the competitiveness of Australian companies in China.