Frosty Boy signals intention to expand into Asia

FROSTY Boy Australia is determined to become the world’s preferred dessert and beverage base
manufacturer, with the Asia-Pacific market key to success.

In seeking new business prospects, the company is set to attend two of the region’s largest food and beverage expos, HOTELEX in Shanghai and Food&HotelAsia 2016 in Singapore.

According to Frosty Boy CEO Dirk Pretorius, the company manufactures the equivalent of two million serves of soft serve ice cream daily, with export making up 75 per cent of business.

“We have already had great sucess in the Asia-Pacific region, with a great deal of our product being exported there, but there is still so much room for growth,” Pretorius said.

Frosty Boy had recently been placed in high esteem to the rest of the world when its partnerships with Asian companies took place under Australia’s improved trade agreements.

“Brand Australia in particular has contributed towards the company’s growth and is strongly
recognised in international markets, particularly in China. Good quality Australian products, such as
our beverage, frozen yoghurt and soft serve bases are in constant high demand,” he said.

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