Australian cereal and snack manufacturer Carman’s has announced the addition of the family-owned snacking brand, Fruit Wise, to the Carman’s family.
Carman’s has said the joining of the two businesses is a very exciting venture for their team, as it brings together a shared passion for delicious and quality food.
“My kids have loved Fruit Wise fruit straps for over 15 years, so much so they were the number one school lunchbox request! Given how much we all loved the product, I decided to pick up the phone to see if there was any opportunity to work together.”
“After a year of discussions, our unparalleled similarities and outlook on healthy snacking helped us finalise what is now Carman’s first ever acquisition. It’s truly a moment that I’m so proud of and I just can’t wait to watch Carman’s continue to grow.” said Carman’s founder Carolyn Creswell.
Managing director of Fruit Wise Bridget Beal said, “After speaking with Carolyn we knew straight away that this was the right move for Fruit Wise.”
“We’ve been family owned for 15 years, so wanted to make sure we were passing over the reins to someone just like Carolyn, who shared the same outlook about delicious and healthy snacking and looking after Aussie families. We can’t wait to watch Fruit Wise grow under the care of Carman’s!” Beal added.
Australian owned and made product is something Creswell holds close, which is why Fruit Wise will remain in its original home in Adelaide Hills.
“With so much uncertainty in the world over the last two years, locally made products are becoming more and more important to Aussie families. That’s why I place so much pride in the fact we’re 100 per cent Australian owned and manufactured,” Creswell said.
Fruit Wise is a family-owned Australian company dedicated to producing healthy and convenient snack foods. For more information about Fruit Wise, go to their website here.