FUNCH brand available in Vietnam via Forbidden Foods and Auscom


Food, beverage and ingredients company Forbidden Foods has entered into an exclusive landmark agreement with AusCom International to distribute its infant and toddler, health and nutrition brand FUNCH in Vietnam. 

AusCom, specialist in sourcing and supplying high quality Australian products to customers around the world, have already secured the first FUNCH purchase order which has been shipped to Vietnam. This confirms the growing consumer demand for nutritious, natural baby food in the region. A second purchase order has since been placed.  

The agreement targets minimum sales of $3.15 million over an initial three-year term. 

FUNCH’s increased presence in Asian eCommerce stores will allow the market in the region to directly purchase its products and drive export growth for the company. 

“We’re delighted to be partnered with AusCom International, an established and reputable company with a proven track record in distributing well-known brands such as Blackmores, Fonterra and a2 Milk Company throughout Vietnam,” Forbidden Foods co-founder and CEO Jarrod Milani said. 

“We have hit the ground running, having already launched our FUNCH Vietnam website, FUNCH Vietnam Shopee store, FUNCH Vietnam Facebook page and the first order of FUNCH baby foods has already been ordered and delivered to AusCom, with a second purchase order secured. 

“Vietnam has a population of over 97 million people and a fast-growing middle class with a desire to feed their families healthy and nutritious food, making it a large and attractive market for FUNCH. Being 100 per cent Australian made, the FUNCH baby foods range perfectly services this need and offers a modern brand for parents to connect with,” he said. 

“Our distribution agreement with AusCom in Vietnam further extends our strategy of working with specialists in Asian markets to drive brand awareness and export growth of our products throughout Asia. 

“We plan to continue to extend our presence in Asia through our partnership model and tap into the Asian consumers desire for quality, healthy and functional food products.” 

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