Until 8 July 2025, Coles will partner with food charity organisation SecondBite to support Australians in need.
Launched for winter, SecondBite chief executive officer Daniel Moorfield said funds raised will enable the organisation to feed more people across Australia through its extensive network of delivery vans, FareShare kitchens, and community food partners.
SecondBite delivers more than 500 million meals annually to over 1,000 charities, including soup kitchens, community hubs and centres, youth groups, and women’s shelters.
“The Coles SecondBite Winter Appeal is a lifeline for many Australians seeking food relief this winter,” said Moorfield.
“We are hearing from our delivery drivers, volunteers and community agencies on the ground that the need for food relief has exacerbated in the past year and there are no signs of abating, particularly in winter when people are faced with the added dilemma of choosing between heating and eating.”
Customers can donate at any Coles, Liquorland, First Choice Liquor Market or Vintage Cellars store. All funds raised will go directly to SecondBite.
“The donation cards are a simple way for Australians to support those who need a hand this winter,” said SecondBite ambassador Sergio Perera.
“By purchasing one $2 donation card at the checkout, you’re helping to provide up to ten meals to people who might not know where their next meal is coming from.”
Coles and SecondBite have partnered since 2011, donating meals from unsold food rescued from supermarkets and distribution centres across Australia.
According to the 2025 Coles Cost of Living Survey, 21 per cent of Australians are skipping meals, while 26 per cent are reducing portion sizes to make ends meet.
“Raising funds for SecondBite has become a collective community effort in recent years as the need continues to grow,” said Coles chief commercial and sustainability officer Anna Croft.
“This winter, Coles has partnered with a range of suppliers to support SecondBite as well as calling on our customers to help, with 100% of all customer donations going directly to SecondBite.”