On The Shelf

Gatorade launches its world-first liquid concentrate

Gatorade is revolutionising hydration options for Australians with the introduction of new Gatorade Liquid Concentrate, a thirst-quenching and easy source of hydration for athletes.

Available in Woolworths, the 1 litre Gatorade Liquid Concentrate is available in two flavours – Blue Bolt and Lemon Lime – and will make 5 litres of Gatorade by adding water.  It is on shelves in Woolworths, and will be rolled out with other independent retailers over the next few months.

This launch is backed up with digital advertising, out of home, a social media campaign and a range of in-store activations and display support.

“Gatorade Liquid Concentrate is a world first for the brand and it’s going to change the way teams and individuals hydrate to ensure they perform at their best. This product has all the Gatorade benefits in a new convenient format, with the backing of over 50 years of scientific research,” said PepsiCo Australia & New Zealand Senior Director Franchise Beverages, Brad Van Dijk.



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