Food Manufacturing, Food Manufacturing, Industry Associations, News

General Mills serves up support for Foodbank Australia

Global food company General Mills will donate up to $220,000 worth of Latina Fresh ricotta and spinach agnolotti to the Foodbank in partnership with Coles.

General Mills will donate one packet of Latina Fresh ricotta and spinach agnolotti 625g for every packet sold in May 2024 at Coles so people can feed their family and someone in need.

This effort builds on General Mills’ longstanding partnership with Foodbank including a volunteer program where employees give their time to help pack and sort food.

Marketing director for General Mills Australia and New Zealand, Surini Perera, said the company remain committed to ensuring families in need enjoy a fresh meal. 

“At General Mills, we remain committed to ensuring G Stands for Good for the communities we serve,” said Perera. 

The General Mills and Coles initiative is an extension of the ongoing support Latina™ Fresh provides to Foodbank as part of its collaborative supply program. 

General Mills donates production time and labour at its Rooty Hill manufacturing plant to make Latina Fresh ricotta and spinach agnolotti packs for Foodbank every month.

The company’s suppliers also support the program by donating raw materials and packaging.

Perera said General Mills is proud of working with Foodbank which has a reach that can help those “feeling the pinch.”

“Through this remarkable program, we will have donated nearly half a million meals to people in need by 1 June 2024, and we will continue to do everything we can to help fight food insecurity in the coming months and beyond,” said Perera. 

CEO of Foodbank Australia, Brianna Casey said the donation of these delicious meals are so vital for millions of households. 

“We’re so grateful to General Mills for donating its delicious Latina Fresh pasta, a meal we know is loved by the many households doing it tough right now, 

“When a staggering 3.7 million households have struggled to put food on the table in the past year, donations like this are vital to provide families with a fresh, nutritious source of protein,” Casey said.

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