General Mills supports flood impacted communities in Australia

General Mills supports flood impacted communities in Australia

Following the impact of severe flooding in southwest and northeast regions of Australia, General Mills is investing in a flood relief program through a $50,000 donation to Red Cross Australia, providing support to devastated communities.

General Mills, through its longstanding partnership with Foodbank Australia, will also provide product and employee food donations and will match employees’ monetary contributions to certain charities, dollar for dollar up to $1,000 USD, through its Gift Giving Week beginning November 28.

General Mills ANZ managing director, Matt Salter said it’s a small but meaningful way General Mills can support Australians embarking on the long path to recovery.

“At General Mills, our mantra “G stands for Good” guides everything we do. It’s about putting the people we serve and the planet we depend on at the heart of our business,” Salter said.

“That’s why we are donating $50,000 to the Australian Red Cross to support those impacted by the devastating flood crisis. I can’t think of a better organisation to partner with.”

“As a business, it’s really important we come together to help those less fortunate. That’s why during Gif t Giving Week, we encourage our team to donate food items and where possible, make monetary donations to Foodbank Australia and other charities.”

This donation runs alongside General Mills Australia’s continued charitable partnerships.

General Mills has a partnership with the Stephanie Alexander Kitchen Garden Foundation, which assists schools in low socio-economic areas to establish kitchen and garden infrastructure, while helping young people understand how to grow and prepare nutritious food.

Its partnership with Foodbank Australia rethinks how companies can contribute by taking some of the insecurity out of the food donation ‘surprise’ supply chain. The General Mills Rooty Hill plant in Western Sydney produces 10,000 dedicated meals of Latina Fresh ricotta and spinach agnolotti each month for people in need, working with suppliers who generously donate their ingredients and packaging.

The company is also focused on regenerative agriculture through its partnership with Landcare Australia on working with farmers on soil manipulation and cover crop trials, focussing on durum wheat crops, which are key to fresh pasta product LatinaTM Fresh. The program started during the intense period of drought and is now dealing with higher-than-expected levels of rainfall.

“Doing good and good business go hand-in-hand and we’re determined to ensure the ‘G’ in General Mills stands for Good,” Salter said.

“Every donation makes a difference, working with our people to live our mission, making a meaningful impact in our communities around the world. “

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