Ginger beer launch targets red heads

Buderim Ginger is unveiling its new boutique non-alcoholic ginger beer, with a marketing campaign celebrating “all things ranga”.

The ginger beer is a blend using crop from Aussie ginger farmers with no artificial flavours or colours and is available in a 250ml slimline can and glass bottle.

To date, Buderim Ginger has only made its ginger beer available for distribution locally on the Sunshine Coast in Queensland in its traditional glass bottle. However, the product will now be available nationally to distributors.

At the core of the campaign, is a website called ‘The Ginger Net’, which the company said “allows users to immerse themselves in the wild, wacky and entertaining world of the flame-haired.”

Buderim Ginger has also teamed up with Division Model Management to launch a national search for “Australia’s Hottest Ginger”. The winners: one red-haired female and one male winner be awarded the titles of ‘Buderim Ginger Australia’s Hottest Ginger’, and receive a 12-month modelling contract with Division Model Management.



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