On The Shelf

Glaceau fruitdropwater

Coca-Cola South Pacific has launched Glaceau fruitdropwater, a low-kilojoule flavoured sparkling spring water launched specifically for the Australian market.

The spring water product offers variety and taste with sparkling spring water made with 4% fruit juice plus a hint of sugar and natural flavours.

Primarily aimed at health conscious females aged 30 and above, it is low kilojoule and made with natural flavours. It blends sparkling spring water with real juice and is sweetened with a hint of sugar.

The launch will be supported by a targeted customer media campaign with a strong out-of-home presence. The product will be supported in retail stores with a range of impactful visual and merchandising solutions.

Glaceau fruitdropwater is available in three ‘superfruity vavavoom’ combinations – raspberry apple, pomegranate pear and cranberry lime. All three will be available in 500ml single serves, while the raspberry apple and pomegranate pear flavours will also be packaged in 1.2L multi serves.

The product can be purchased at IGA now in both 500ml and 1.2L varieties, with the 500ml bottle also available from on-the-go outlets. From October, the 500ml range will also be available from 7-Eleven outlets.

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